Managing the Value of your Talent

Xerox Case study

For over 75 years Xerox has been built on helping their customers solve complex business processes and challenges. In order to maintain sustained business and workforce performance, the HR and Finance functions at Xerox have integrated their strategic and operational thinking, understanding that their people processes are often at the heart of solving their business challenges.

CFO, Xavier Heiss, explains how the two business functions have worked together to increase the value of the services they provide through understanding the intangible value people bring to their customers, such as goodwill.

Read the case study: Xerox case study

This case study was written by Dr Anthony Hesketh , Senior Lecturer at Lancaster University Management School. The original version of this case study can be found in the report: Managing the value of your talent: a new framework for human capital measurement (CIPD)

Case study: Capgemini

Employing over 180,000 people across 40 countries, Capgemini relies on the expertise and skills of its workforce to deliver high organisational and financial performance. Faced with challenges such as siloed departments and reporting of often disconnected data, Capgemini sought to create a tool that would offer access to key human capital data and insights in one place.

Working with partner Qlik they established definitions and indicative metrics in several areas including attrition, talent management and learning and development, and, keeping in touch with stakeholders around the business, built a tool that illustrated their data in a clear and coherent way. Capgemini have seen the appetite for data increase and their HR team are using the data to explore new areas of the workforce which they believe will improve business performance.

Download the case study: Capgemini.pdf

Enterprise Rent-a-car Case study

At Enterprise Rent-a-car, 99% of promotions are from within the organisation. Leigh Lafever-Ayer, HR Director UK & Ireland, explains that this means that the company needs to know a lot about its talent. The HR team ‘use the data to tell a story’ about why people are attracted to work at the company, and where they’ve come from, while being transparent about the collection and use of data in the organisation.

Listen to the podcast: Enterprise Rent-a-car case study

Case study: Halfords

Halfords, a specialist retailer of leisure and car products, provides a useful current case study of effective human capital management reporting in action and demonstrates the importance between the successful alignment of business and HR strategy underpinned by clear HCM measures.

Download:Halfords case study

Case study: ArcelorMittal

The Head of Leadership Development at the world’s largest steel company, Brian Callaghan, describes how people measures and performance management systems are helping ArcelorMittal build their talent base.

The HR function at ArcelorMittal works closely with other business units to find and develop suitable talent through their Global Employee Development Programme. Rigorous gathering and analysis of their performance management measures ensure that their talent is well supported throughout their career. The insights that there people measures provide has allowed ArcelorMittal to develop a robust succession plan (83% of movement in 2013 came from their plan) as well as increase their employee engagement scores across the organisation.

Download the case study: ArcelorMittal

Unilever Case study

Unilever have also been using their people measures to increase the impact of their recruitment activities and analyse the success of their employer branding and measure and improve the effectiveness of their organisation.

Unilever’s Senior Vice President of Leadership and Organisational Development, Leena Nair, describes their HR vision – People, Place, Performance – and how people measures are helping to secure the top talent, make Unilever the best place to work, and ensure their people are performing to their productive best.

In the face of stark competition Unilever have been using their people measures to increase the impact of their recruitment activities and analyse the success of their employer branding and measure and improve the effectiveness of their organisation.
Find out more about how their organisation make use of human capital analytics.

Download: Unilever case study

This case study was written by Dr Anthony Hesketh , Senior Lecturer at Lancaster University Management School. The original version of this case study can be found in the report: Managing the value of your talent: a new framework for human capital measurement (CIPD)

Case study: Microsoft

Microsoft is a data-driven organisation that puts data-led decision making at the heart of its business strategy. Targeted gathering of their human capital data is enabling them to gain analytical insights and solve practical business problems across their organisation.

Read about Microsoft’s four stage approach to gaining insight from their human capital data:
Collection – “what is really important to take away is that you don’t need a ton of data to be able to make traction”
Definitions – “definitions play a key role in deriving meaningful insight”
Analysis – “once you begin analysis you will almost certainly generate additional questions”
Action – “data gets involved in nearly every decision we make in HR”

Download: Case study - Microsoft

This case study was written by Dr Anthony Hesketh , Senior Lecturer at Lancaster University Management School. The original version of this case study can be found in the report: Managing the value of your talent: a new framework for human capital measurement (CIPD)

Case study: Coca-Cola

This case study provides insight into Coca-Cola Enterprises’ (CCE) data analytics journey. Given the complexity of the CCE operation, its global footprint and various business units, a team was needed to provide a centralised HR reporting and analytics service to the business. This led to the formation of a HR analytics team serving 8 countries. Read the case study to find out how the HR analytics team were able to increase data maturity and improve business performance.

Case study: London Councils

London Councils is a lobbying organisation working across political parties to promote the interests of London’s 32 borough councils and deliver services on behalf of the public. One of the ways London Councils provides support is through a professional HR Metrics and Workforce Planning network which helps London boroughs report on, explore and share people data to improve performance.

The HR Metrics group enables councils to benchmark their data at a regional level, allowing councils to evaluate their own performance and adopt best practices thereby improving their cost effectiveness and performance. Through the collection and sharing of HR data, such as recruitment and retention information, councils have been able to work collectively to identify and solve challenges they all face. Download Case Study >